What’s it all about?

I was fortunate to be invited to Daimler HQ to record a short video with Sabine, whilst also in Stuttgart to attend the Electric and Hybrid vehicle trade show and conference. Sadly whilst we got to film, schedules for the podcast got delayed, so we recorded this via mobile a few days later. Digitalisation is massively affecting all areas of business and society, and none more so that the automotive sector.

About our guest

Sabine Scheunert studied Business Mathematics in Bielefeld, Germany, and European Business Management at the German Business School (FDHW). In 1998, subsequent to graduation, she launched her career in the automobile industry at BMW, where she occupied a number of positions in Germany and France, ultimately in an executive function in product management, before relocation to Eastern Europe for BMW in 2006.

In 2010 Sabine Scheunert joined PSA Peugeot Citroën in Paris and worked for the French automobile manufacturer as the worldwide head of Customer Relationship Management for all the brands under the PSA banner. As the first ever female CEO within the PSA Peugeot Citroën Group, Ms. Scheunert managed business activities for the Group’s Citroën brand in Shanghai from the beginning of 2015 until her move to Mercedes-Benz.

Since joining Daimler Group Sabine has been heading up the new digital unit at Mercedes-Benz as Vice President Digital & IT Marketing/Sales Mercedes-Benz since July 2016. This newly created function brings with it responsibility for the whole range of associated IT-based marketing, sales and after-sales activities – and for the entire scope of digital customer experiences for the Mercedes-Benz brand.

In addition to the continued expansion of the company’s pioneering IT landscape, Sabine Scheunert’s remit also includes the development of new and profitable customer-centric digital services. The digital unit operates on a global scale and cooperates with a wide range of incubators and start-ups – right around the world. Sabine Scheunert is also the CIO of Mercedes me, the Mercedes-Benz personalised customer portal.

Sabine Scheunert on Linked In https://www.linkedin.com/in/sabinescheunert/

Daimler on Linked In https://www.linkedin.com/company/daimler/

Daimler website https://www.daimler.com/en/

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