What’s it all about?

Ben is typical of most of us cleantech entrepreneurs, swimming against the tide and trying to bring the world with us. He shares his story from university, through business and personal triumph and tragedy, to the future of smart mobility and cleantech events, conferences and networking, via some super fun Tesla roadtrips.

About Ben Pullen

Ben is the Co-Founder and CEO of Generation.e which is a unique and impactful business which blends audiences and experiences to inspire transformation to smarter mobility for the creation of better connected and sustainable societies. This is achieved through epic adventures, thought leader summits and experiential public awareness campaigns.

Ben set up the first ever commercial electric vehicle road trip in Dubai in 2017. This quickly expanded across the Middle East and Europe, and by the end of 2019 the event was launched in South Africa. In addition to the road trips, Ben has set up a B2B summit called ‘Smarter Mobility’. Smarter Mobility Africa was launched in South Africa in 2019, Smarter Mobility World in March 2020, and Smarter Mobility Europe in July 2020. 

To date: 7 electric vehicle road trips complete, 9 mobility conferences and summits, 45+ charging points installed, 1000+ electric vehicle test drive experiences and event attendance from senior level government, business, industry leaders, influencers, and the general public.

The initiatives are making huge impressions. An episode focusing on Ben’s work and the Emirates EVRT was broadcast on the highly renowned show, Robert Llewellyn’s Fully Charged Show and other exposure across mainstream media includes The Economist, Sky News, CNBC, Forbes, and recently in the UN Environment.

Ben has an instinct for seeking opportunity, taking action and being at the forefront of this rapidly growing industry. His determination has led to commendable growth and positive impact through his business in its four years of operations: Over 85 partners secured, over 11,000 followers and 60+ million impressions generated through social media. 

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